> For the complete documentation index, see [llms.txt](https://docs.questera.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.questera.ai/elma/elma/saas-subscription/retention.md).
# Retention
Stop Churn in its Tracks with Re-Engagement Emails
**Objective:** Proactively retain users by addressing churn risks through personalized re-engagement strategies.
**Solution:** ELMA’s AI algorithms monitor user behavior to detect early signs of disengagement. Using these insights, ELMA triggers automated re-engagement email campaigns with personalized incentives, feature highlights, or feedback invitations.
**Goals:** Reduce churn by reconnecting with users showing reduced activity, reminding them of the platform’s value, and addressing any barriers to continued usage.
**Steps:**
1. **Login to ELMA:** Visit[ https://elma.questera.ai/login](https://elma.questera.ai/login) and log in using Google or a new email ID. Verify the OTP if applicable.
2. **Set Up Account:** Enter your name, company name, marketing goal, email frequency, and company size. Provide your company URL and click submit.
3. **Integrate with Data Sources:** Navigate to the Integrations tab and connect ELMA to your relevant data sources. Here you can connect Elma to your product analytics tool or data warehouse like Mixpanel, Amplitude, Snowflake, etc. This will help Elma understand user events and user data of your website. ELMA will use this data to personalize the campaign
4. **Import Data:** Once integration is complete, click on Import Data to sync recent customer data. This helps ELMA analyze user behavior effectively.
**Connect with data:** You can connect with these data sources or even upload csv file
**Enter value:** Enter the requested data and hit submit
**Connection successful:** The data source is connected successfully
**Import event:** Importing event from the data, events are generated
**Map events:** Map events as required
**Segments:** Click next the segments will be created for the data given
**Events and segments:** We can see all the events and segments and edit them accordingly
**Create a Re-Engagement Campaign:** Go to Email Campaign and select a re-engagement template. If needed, chat with ELMA and explain your goal for a customized template.
**Edit and Customize:** Adjust the email’s subject, content, and CTA to fit your brand voice. Add offers or testimonials if needed. By chatting with Elma.
**Preview and Launch:** Click Preview to check the design and content. Once satisfied, launch the campaign.
**Track Results:** Use the Analytics tab to monitor the impact and measure the effectiveness of your re-engagement strategy.
**Results:** Reduced churn rates, stronger user retention, and an increase in recurring revenue.
