> For the complete documentation index, see [llms.txt](https://docs.questera.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.questera.ai/elma/elma/saas-credit-based/retention.md).
# Retention
Reward Users and Keep Them Coming Back
**Objective:** Customer retention is key to maintaining steady revenue. The goal here is to keep users engaged and satisfied by rewarding them for their loyalty. ELMA makes it easy to recognize and reward active users, encouraging them to stick around.
**Solution:** ELMA tracks user activity and sends personalized reward emails. By offering discounts, bonus credits, or exclusive perks, you can show appreciation to your customers and strengthen their relationship with your brand.
**Goals:** Retention campaigns aim to reduce churn rates and improve user satisfaction. Satisfied users are more likely to refer others and continue using your product.
**Steps:**
1. **Login to ELMA:** Visit[ https://elma.questera.ai/login](https://elma.questera.ai/login) and log in using Google or a new email ID. Verify the OTP if applicable.
2. **Set Up Account:** Enter your name, company name, marketing goal, email frequency, and company size. Provide your company URL and click submit.
3. **Integrate with Data Sources:** Navigate to the Integrations tab and connect ELMA to your relevant data sources. Here you can connect Elma to your product analytics tool or data warehouse like Mixpanel, Amplitude, Snowflake, etc. This will help Elma understand user events and user data of your website. ELMA will use this data to personalize the campaign
4. **Import Data:** Once integration is complete, click on Import Data to sync recent customer data. This helps ELMA analyze user behavior effectively.
**Connect with data:** You can connect with these data sources or even upload csv file
**Enter value:** Enter the requested data and hit submit
**Connection successful:** The data source is connected successfully
**Import event:** Importing event from the data, events are generated
**Map events:** Map events as required
**Segments:** Click next the segments will be created for the data given
**Events and segments:** We can see all the events and segments and edit them accordingly
**Create a Reward Campaign:** Navigate to Email Campaign and select a reward email template. Chat with ELMA if you need a personalized template.
**Customize the Reward:** Personalize the email with specific rewards, discounts, or exclusive offers based on user activity, by chatting with Elma.
**Preview and Launch:** Preview to see how the email will look, then launch the campaign when ready.
**Track Results:** Go to the Analytics tab to monitor how users respond to the recommendations. Use ELMA’s insights to further refine your content strategy.
