# Data

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfGt6v33vEM0q9oydC9xw4GunGSX1R-V_cIo-K4s2euLLEPsFdlU-xPOFiQxLokw-fg8epsFX7nlu0W9leYjyNOXdjO9GrMSspyMxuWc1AhGzfI_JXXBFph4g9SyNfqJnpvu829?key=B7tqI3ctRltH_VsErWMcNi1J" alt=""><figcaption></figcaption></figure>

The **Data** section in Questera is your control room for everything related to event tracking, real-time user behavior, conditional logic, and advanced flag management. This section gives product, growth, and engineering teams the tools they need to **track in-app actions**, define user traits, send alerts, experiment with feature rollouts, and build intelligent, data-driven workflows. Let’s walk through each subheading in detail:


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