# Loops

Loops is a user engagement and marketing automation platform that allows you to build smart, responsive workflows for emails, notifications, and more — enabling dynamic, data-driven feedback loops.<br>

**How it works**

#### Step 1: Sign Up & Log In

1. Create an account or sign in to [Loops](https://loops.so/).
2. After logging in, you’ll land on the Dashboard.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcV_-XpKtN2y12mCigKZhVFx3TFUglwhlerMhcemn8Cl9vz3KU8jjbVurSMqPlr9VBC6OtX23gitMDvFb2y0SKxqIjjyp7IdCB75tw8OMRSmy3xeNWGsMpQcfqXnTFWcNPLH70H_Q?key=B7tqI3ctRltH_VsErWMcNi1J" alt=""><figcaption></figcaption></figure>

#### Step 2: Navigate to API Settings

1. On the left sidebar, scroll down and click Settings (⚙️ icon).
2. Under Settings, select API.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcyUfm2Ebc-5IPvI7qDyWyIH4MeYD-oi-_K-DhPei0qIfKMEgAdFrS9RZyUA7Lbx8VT9cyZla3RQR8DdFXE_R2KvHqBniNjHe_LqBlFgeRQUvXz8bU4ckSVFEeTm_9ECVzipmxe?key=B7tqI3ctRltH_VsErWMcNi1J" alt=""><figcaption></figcaption></figure>

#### Step 3: Generate API Key

1. On the API Keys page, click Generate Key on the right side
2. (Optional) Add a Name  (e.g., "Questera Integration").
3. Click Generate → Copy the API Key.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXedFHSBKjO0TywI_DHY1_pG2XoUEn5REbRhpICQua9FI4k5L5BQ0-pcpnXIV2Qfgb4Ak_5T8teXmlzlW4fWlaAY4qsbvU_tGnRbTaZ3YxZN1sLWA9zW6OUE1-ZsL9aF8na1OsvX?key=B7tqI3ctRltH_VsErWMcNi1J" alt=""><figcaption></figcaption></figure>

#### Step 4: Integrate with Questera

1. Go to Questera’s integration settings.
2. Paste the Loops API Key in the required integration field.
3. Save settings—Loops is now connected!<br>

That's it! You've successfully created a API key!