Activation

Activate New Users with AI-Powered Email Campaigns

Objective: Encourage new users to experience the platform’s value quickly by completing essential actions. The goal is to engage users from day one, building a strong connection with the product and increasing the likelihood of long-term retention.

Solution: ELMA uses AI-powered insights to understand user behavior and personalize the onboarding experience. By identifying patterns in user interaction, ELMA segments new users and delivers targeted email campaigns that guide them through the platform’s core features.

Goals: The primary goal is to accelerate user activation by encouraging meaningful engagement during the initial days. By providing tailored guidance and relevant information, ELMA ensures users discover key features that align with their interests and needs. Effective onboarding also reduces the likelihood of users dropping off before realizing the platform’s value.

Steps:

1. Login to ELMA: Visit https://elma.questera.ai/login and log in using Google or a new email ID. Verify the OTP if applicable.

1. Set Up Account: Enter your name, company name, marketing goal, email frequency, and company size. Provide your company URL and click submit.

1. Integrate with Data Sources: Navigate to the Integrations tab and connect ELMA to your relevant data sources. Here you can connect Elma to your product analytic tool or data warehouse like Mixpanel, Amplitude, Snowflake, etc. This will help Elma understand user events and user data on your website. ELMA will use this data to personalize the campaign

1. Import Data: Once integration is complete, click on Import Data to sync recent customer data. This helps ELMA analyze user behavior effectively.

Connect with data: You can connect with these data sources or even upload CSV file

Enter value: Enter the requested data and hit submit

Connection successful: The data source is connected successfully

Import event: Importing event from the data, events are generated

Map events: Map events as required

Segments: Click next the segments will be created for the data given

Events and segments: We can see all the events and segments and edit them accordingly

1. Chat with ELMA: Access the Chat with ELMA feature to discuss your goals. Simply ask ELMA to create an email campaign to activate new users. ELMA will generate recommendations based on insights from your data.

1. Review and Customize Campaign: ELMA will present a recommended email template. You can review the content, adjust subject lines, personalize messaging, and refine calls-to-action based on your preferences.

2. Launch the Campaign: Confirm and launch your campaign. ELMA will start sending personalized emails to the segmented user groups.

1. Track Results: Go to the Analytics tab to monitor real-time performance. Track open rates, click-through rates, and conversions. ELMA will provide actionable insights and recommend adjustments for improved results.

Results: Faster user activation, higher product adoption rates, and increased user satisfaction.