SARA - Smart Ads Retargeting Agent

SARA is the retargeting expert in Questera’s AI family. Designed to bring back users who’ve dropped off at various funnel stages, SARA intelligently builds and optimizes paid retargeting campaigns across platforms like Facebook, Google, and Instagram. Using real-time segmentation data from SEGA and campaign performance insights from GIA, SARA continuously adjusts creatives, audiences, and bidding strategies to maximize return on ad spend. It solves the common issue of ad fatigue and poor conversion by leveraging AI to deliver hyper-relevant retargeting — improving both efficiency and outcomes in your paid campaigns.