What are AI Agents?

1. AI Agents

   

Questera is not just a collection of static components — at its heart lies a powerful system of intelligent AI Agents. These agents are purpose-built, highly specialized AI models that work tirelessly across different stages of the customer lifecycle. They automate, personalize, and optimize crucial tasks that would otherwise require manual intervention, freeing up your teams to focus on strategy and innovation. By embedding AI agents into your growth infrastructure, Questera ensures that your product experiences are dynamic, data-driven, and continuously improving without added operational complexity.

AI Agents in Questera are specialized modules designed to handle distinct growth, marketing, and analytics functions automatically. Each agent is trained to perform a specific set of tasks — whether it’s segmenting users intelligently, personalizing communication at scale, analyzing user behavior, or orchestrating full customer journeys across channels.

Unlike traditional automation scripts or static rules engines, Questera’s AI Agents are dynamic — they adapt over time based on new user behaviors, performance data, and business objectives. This means your campaigns and workflows are not just automated — they are constantly learning, optimizing, and evolving in the background.

Think of AI Agents as your invisible workforce: managing email campaigns, optimizing language for higher conversions, running lifecycle segmentation, or even designing multichannel strategies — all without needing constant human intervention.