# Feature Flags

Feature Flags are powerful tools that help **control the release of specific product features** to different user groups—without writing new code or deploying new builds. With Questera, you can create and manage feature flags to **enable, disable, or test features** for specific segments of users based on their behavior, plan, geography, or any other attribute.

Let’s say you’ve built a new onboarding experience. Instead of rolling it out to everyone, you can first expose it only to 10% of new users, gather feedback, and gradually roll it out further based on performance. This makes experimentation safer, releases smoother, and product development more agile. Feature flags also support **A/B testing**, progressive rollouts, and quick rollbacks—giving you maximum flexibility and control.