# Conversion Turn Free Trials into Paying Customers with ELMA **Objective:** Convert trial users into paying subscribers by providing them with a personalized and timely experience that highlights the platform’s full value. **Solution:** Using AI-driven insights, ELMA identifies users most likely to convert by analyzing product interactions, feature usage, and behavioral patterns. It then delivers relevant messaging and incentives to nudge users toward subscription. **Goals:** The aim is to increase the trial-to-paid conversion rate by reducing hesitation and encouraging users to see the platform’s benefits. **Steps:** 1. **Login to ELMA:** Visit[ https://elma.questera.ai/login](https://elma.questera.ai/login) and log in using Google or a new email ID. Verify the OTP if applicable.
2. **Set Up Account:** Enter your name, company name, marketing goal, email frequency, and company size. Provide your company URL and click submit.
3. **Integrate with Data Sources:** Navigate to the Integrations tab and connect ELMA to your relevant data sources. Here you can connect Elma to your product analytics tool or data warehouse like Mixpanel, Amplitude, Snowflake, etc. This will help Elma understand user events and user data of your website. ELMA will use this data to personalize the campaign
4. **Import Data:** Once integration is complete, click on Import Data to sync recent customer data. This helps ELMA analyze user behavior effectively.
**Connect with data:** You can connect with these data sources or even upload csv file
**Enter value:** Enter the requested data and hit submit
**Connection successful:** The data source is connected successfully
**Import event:** Importing event from the data, events are generated
**Map events:** Map events as required
**Segments:** Click next the segments will be created for the data given
**Events and segments:** We can see all the events and segments and edit them accordingly
5. **Create an Email Campaign:** Navigate to Email Campaign and select a template. If no template matches, chat with ELMA and describe your goal to get a personalized template.
6. **Edit and Customize:** Adjust the email’s subject, content, and CTA to fit your brand voice. Add offers or testimonials if needed. By chatting with Elma. 7. **Preview and Launch:** Preview to see how the email will look, then launch the campaign when ready. 8. **Track Results:** Monitor the campaign’s performance using the Analytics tab. ELMA will suggest improvements to optimize your results.
**Results:** Increased conversion rates, reduced trial drop-off, and higher customer lifetime value.