> For the complete documentation index, see [llms.txt](https://docs.questera.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.questera.ai/questera-ai-platform/campaigns/campaign-variants/how-to-create-a-variant.md).

# How to Create a Variant

1. **Go to the Campaigns Section**\
   From the Questera dashboard, look at the left-hand navigation bar and click on “Workflows.”

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcPOJcpUiRJtUWxB-svIbXC6UnSjVlZQ9_QKtid3SBYCuZ33DMbIMBOflQQkjaMEBmTqmiaFMBM9bnda_YzyouVwlnWyceHU_niyQETakTxg7dbPtZSVHyZj2Ss3zySe2H4qQtrbQ?key=B7tqI3ctRltH_VsErWMcNi1J" alt=""><figcaption></figcaption></figure>

2. **Start a New Workflow**\
   On the Workflows screen, click on the “Create Workflow” button. A pop-up will appear asking you to enter a name and description for your new flow. Fill these in and click “Create Flow.”\ <br>

   <figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd1BFwfl91afHfOen5iZSms5qI-EFeeDiVtqjr8dn5XkN2P9-3PuVYo7Iej-LqJAqRcZYkasZ6rjd5mJUmmVkX-CpwI6-cPgMM2u9zycYT0ThDuQvc-9s1tfkf5R2CknM6KoYjLOA?key=B7tqI3ctRltH_VsErWMcNi1J" alt=""><figcaption></figcaption></figure>
3. **Select Campaign and Variant**\
   Once your new variant is created, you'll be taken to a visual canvas with the name of your flow at the top. On the right side of the screen, you'll see two dropdowns:<br>

   <figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc6S_zVhT6dBkKft1-mJJmOLvzCzAJH39YGn243IHkNFR2ZVwxNryJDrpamEnvkUcBMzRuhL5654GNrlCkKvbiCAR-G2ZRcVuartq46GnjU_aAHq_aM0b8Li27ArmS6S9PlEru7?key=B7tqI3ctRltH_VsErWMcNi1J" alt=""><figcaption></figcaption></figure>

* **Choose Campaign** – Select the campaign you want this variant to be tied to. You’ll see a list of all available campaigns.<br>

  <figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeQdR-FplSBL4fx6ubALO2ZPsfSoUnRezlXIn8PgP6jOc0pm75Hb6g8vNAWn8IsBmrY29oqKtH6JEeypqrRPZuVFfbOjxUJBN8RVnKCTaOyBCi8O1-NGdRoj7hwSuMMOVYMwzgF-Q?key=B7tqI3ctRltH_VsErWMcNi1J" alt=""><figcaption></figcaption></figure>
* **Choose Variants** – After selecting a campaign, choose one of the existing variants that you want to work with.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdPTnZzTqAumCQ46_uDez_Jjy65jrCFF0BVWkkGLOtz7LEyYpc34dwk1zsRN8PH0XfFAbZe2M0p5s1pEYkJxHZz4IKNjnohkrI4GKYjf2zpV3llHrMRt0EJIBPFWSkFSKJArv-F4A?key=B7tqI3ctRltH_VsErWMcNi1J" alt=""><figcaption></figcaption></figure>

4. **Add Conditions to the Variant Flow**\
   Once your variant is selected, you can start adding conditions. Conditions help define when a particular variant should be shown. These could be based on user properties (like location, device type, user role, etc.) or custom traits.<br>

   <figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeBb6qVCa6lWW4gPXEui0jSwJdQqpzMNTAGhjLbZOjgr0g4CcbbYnVo9jr-ScBz33Hr96BaGxDgEy7gVaOOG3kpLbNmlexsFNqlkAxgjpgGY52BBvG5HL5F6O4k5BLRonqMqDCxUw?key=B7tqI3ctRltH_VsErWMcNi1J" alt=""><figcaption></figcaption></figure>

   <figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeAzFdSNf37tcjNF56Gc0NGKiaTqo7XuxCsq6eGaZULi4EnEREVkYbZglg81BURANiviyw6XQQC-f8xW1sqfgqOLBF0RJoBpi7yORZsyQPrW9DzDi4p1KXJTgkEvyF2pWVf9Dgx?key=B7tqI3ctRltH_VsErWMcNi1J" alt=""><figcaption></figcaption></figure>
5. **Publish Your Workflow**\
   After setting up all the rules and conditions, click on the “Publish” button at the top right of the screen. Your workflow is now live and actively personalizing experiences based on your rules<br>

   <figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXf3I93ZgcGzpimu4zo5ySjyhtzUCggXiWB-uPh3ZmIcSFJV2uyJqvdltH6hA2dh2SOBWPrauju-keAWeO7GYt3Lkd4vRlfFR_c0PZT-KWCO67yvaIWTfsaXtRySmrs1PXK4zi6oWg?key=B7tqI3ctRltH_VsErWMcNi1J" alt=""><figcaption></figcaption></figure>
6. **Manage Existing Variants**\
   Back on the main Workflows screen, you’ll see a list of all your active variants. If you ever want to remove one, click the three-dot icon on the right side of that workflow and select “Delete.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeWWx9BSJo3PBC7U2yNEVPg9uaFV0c9sozv_SXihHG3UfLX6Ion0tIoJkA0Nkvu_L-v-5qVhnCI7p-KchHrl95fXHe9wBJiLDr1waDqz5YiWHBj5wn1_5nBIl5tmFitgz3uAyey?key=B7tqI3ctRltH_VsErWMcNi1J" alt=""><figcaption></figcaption></figure>

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeuhyomI7PXPY_dXQZeWdVSUCWH0KWYGM3WaSILuyteCJDPq1f2utmYgU1Inq0fWoPHnUbbaBJNQoadSJbdMMLyyA7i_e6E-5Jp6qLUphs9rUhxgP8f5b7rXQvhMH4bFXYnEQQFcQ?key=B7tqI3ctRltH_VsErWMcNi1J" alt=""><figcaption></figcaption></figure>


---

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