LEXA - Language Optimization Agent

LEXA is Questera’s natural language optimization engine. This agent analyzes and enhances all customer-facing copy — from subject lines and CTAs to push notifications and web banners — ensuring that every word resonates with the target audience. LEXA’s real power lies in its ability to A/B test micro-copy at scale and learn from past performance to improve future iterations. It helps marketing teams avoid tone-deaf, unclear, or ineffective messaging, ensuring that language becomes a conversion asset, not a liability.