# In-App Events

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc9nPe5ODExmA380JWbquD_Y3KEFZ1BgAnM5UWuzMrSbL44wQRQW04OKDuqtzQGv8QVeB69tSnolTVppKpY1wvJ7nYZ1rIuMmpYSrPlRMm1iHhzX6OC6MCr2WTEo65s82btYgQw_w?key=B7tqI3ctRltH_VsErWMcNi1J" alt=""><figcaption></figcaption></figure>

**In-App Events** are the foundation of behavioral tracking within your product. These are **custom events** that get triggered whenever a user performs a specific action—like signing up, clicking a button, watching a video, making a purchase, or completing a transaction. Questera allows you to define and track these events in detail, giving you real-time visibility into how users interact with your product or app.

You can use these events to trigger personalized flows, segment users, or measure conversions across different stages of the user journey. What makes it powerful is the ability to **enrich events with properties** (like plan type, price, time spent, etc.) so you can gain deep, contextual insights. These in-app events feed into your dashboards, workflows, and campaigns—making them essential to building tailored and intelligent user experiences.


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