Create your own marketing agents

Here’s how you can create your own AI agent on Questera — a powerful, no-code experience designed to put the capabilities of advanced AI directly in the hands of marketers, product managers, and growth teams.

First, open the Questera website and navigate to the Home page using the top navigation bar. From there, click on the “Get Started” button. On the Get Started page, look to the right-hand side of the screen where you’ll see a section titled: “Create, Customize & Launch Your AI Agent Now!” Click on the “Create Now” button to begin the agent creation process.

Once you land on the new page, you’ll see an input field labeled “Create your AI Agent by describing the scenario.” This is your creative space. Here, you can describe exactly what you want your agent to do — whether it’s solving a specific marketing problem like user drop-off, managing email campaigns, optimizing language, segmenting users, or anything else unique to your growth needs. You can also choose to skip the prompt and select from Questera’s pre-built, high-performance agents.

After entering your desired scenario or selecting a pre-built agent, click on “Generate with AI.” This action will begin the intelligent agent creation process, and you’ll be taken through a guided setup with the following four steps:

1. Customize Your Agent Avatar

• Give your agent a name and description

• Define what your agent is supposed to do

• Choose the tone of voice that aligns with your brand — whether it's professional, friendly, bold, or conversational

1. Enter Core Instructions

• This is where you define how the agent should operate. Provide detailed instructions, including examples of user tasks and expected outputs. This helps the AI agent align with your objectives and behave in contextually relevant ways.

1. Add Abilities

• Choose from a set of predefined abilities that let your agent perform tasks like analyzing data, composing emails, segmenting users, retargeting with ads, creating journeys, and more. Customize these to get highly tailored results.

1. Test and Deploy

• Once your agent is configured, you can run simulations to test its behavior. If everything works as expected, click Deploy and the agent will go live, ready to power your marketing or growth workflows.click on Publish

By making it easy to build agents from scratch or from templates, Questera empowers you to solve specific challenges quickly, automate repetitive tasks, and deliver intelligent customer experiences — all without writing a single line of code.