> For the complete documentation index, see [llms.txt](https://docs.questera.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.questera.ai/integrations/analytics-and-business-intelligence/mixpanel.md).

# Mixpanel

Mixpanel is a powerful product analytics platform that helps teams understand user behavior across web and mobile applications. It allows you to track actions, measure engagement, analyze retention, and build funnels to drive data-informed decisions.\
\
**How it works**

#### Step 1: Sign In & Create a Mixpanel Project

1. Log in to your [Mixpanel account](https://mixpanel.com/).
2. Click + New Project at the top-right
3. Enter a Project Name (e.g., "Questera Analytics") and click Create.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeyDuoG6l0ghn6cDBFuLnyLaD7R-EkZeL7dcizfkx8STHKvs6ZkTAG32-WADQL0m9-tt1n-ADn6C-J4y1Q3F0HWR8NIeCYLzxNGX9Wk2FXjWW3Juc3P7uS125BoyPQrWQ4WKN2opg?key=B7tqI3ctRltH_VsErWMcNi1J" alt=""><figcaption></figcaption></figure>

<br>

#### Step 2: Locate the Project Token (API Key)

1. In your project, go to the Settings  icon at the bottom-left
2. Select Organization Settings → Projects top-left tab
3. Scroll down to Access Keys.
4. Under Project Token, copy the API key.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcKq-xogr6Pa_f0rXXyB6FZ-DqEm545x6dPAptyP_vaQZ9HpF76OwE3G4qF2iWqUvmv8qs8iq0gyLJOehMUYBavjqW5iB7GZhN47nFOVzBpXVXghfg6XhatqwSB5RX30Rlly4gM?key=B7tqI3ctRltH_VsErWMcNi1J" alt=""><figcaption></figcaption></figure>

<br>

#### Step 3: Integrate with Questera

1. Go to your Questera dashboard integration section from the nav bar.
2. Paste the Mixpanel Project Token (API Key).
3. Save settings—Mixpanel is now connected!

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeFMi-HUnZrPWIps9OAMxWZkaxDS6ovwzS1f7hQglPbrljiqsoEcor9tPBDYIc2tbaoUy2rpEd9xCy_77svMlWmDy_x57sFwt58wwFoLhwWRkKYWjjBOqbh5IJcMCp4QBzb1kxXWA?key=B7tqI3ctRltH_VsErWMcNi1J" alt=""><figcaption></figcaption></figure>

\
That's it! You've successfully created a API key!<br>


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