Types of AI Agents

Questera offers a powerful suite of AI Agents, each laser-focused on solving critical parts of the growth journey: ELMA (Email Lifecycle Marketing Agent)

ELMA intelligently manages your entire email communication lifecycle. From welcome series to re-engagement emails, ELMA ensures that every user receives the right email at the right time to drive engagement and retention. GRETA (Growth Engineering Agent)

GRETA is designed to develop websites by prompts given by the users that promote growth opportunities and execute experimentation frameworks — helping you A/B test, optimize funnels, and engineer scalable growth pathways inside your product. SEGA (Intelligent Segmentation Agent)

SEGA automatically segments users based on behavioral data, demographics, predictive intent, and more. It ensures that your messaging and product experiences are finely tuned for every unique user cohort. OMNIA (Omni-Channel Journey Creator Agent)

OMNIA orchestrates personalized journeys across multiple channels — web, email, SMS, in-app — so that users move seamlessly through lifecycle stages without ever feeling disconnected. GIA (Data Analysis & Graphical Interpretation Agent)

GIA turns raw user data into actionable insights with stunning visualizations, dashboards, and predictive analytics, enabling better, faster decision-making. SARA (Smart Ads Retargeting Agent)

SARA handles retargeting ad campaigns intelligently, ensuring that users who drop off at different stages are brought back through personalized, timely ad interventions.

BECCA (Personalized Email Content Agent) BECCA crafts highly personalized, context-aware email content tailored to individual user behaviors, preferences, and lifecycle stages — boosting open rates, click-throughs, and conversions.

LEXA (Language Optimization Agent) LEXA fine-tunes the language, tone, and structure of your communication — across emails, web copy, push notifications, and more — to maximize user engagement and positive action.