# SARA - Smart Ads Retargeting Agent SARA is the retargeting expert in Questera’s AI family. Designed to bring back users who’ve dropped off at various funnel stages, SARA intelligently builds and optimizes paid retargeting campaigns across platforms like Facebook, Google, and Instagram. Using real-time segmentation data from SEGA and campaign performance insights from GIA, SARA continuously adjusts creatives, audiences, and bidding strategies to maximize return on ad spend. It solves the common issue of ad fatigue and poor conversion by leveraging AI to deliver hyper-relevant retargeting — improving both efficiency and outcomes in your paid campaigns. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.questera.ai/questera-ai-platform/ai-agents/questera-ai-agents-1/sara-smart-ads-retargeting-agent.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.