# Segments
**Step-by-Step Process**
1. **Start from the Audience Tab**\
From the Questera dashboard, click on “Audience” in the nav bar to open the Audience & Segments page.
2. **Switch to the Segments View**\
On the top-left corner of the Audience page, click on the “Segments” tab.
3. **Click “Create Now”**\
On the top-right of the Segments section, you’ll see a “Create Now” button.\
Click it to begin creating a new segment.
4. **Create Segment Page Opens**\
You’ll be taken to a page titled “Create a New Segment”.
5. **Choose How to Create**\
**Use AI:** Write a prompt like “Users who haven’t purchased in 30 days” and let Questera generate a segment for you.
**Create Manually:** Input a segment name and description, then define rules and filters such as:\
Users with a specific tag\
Users who clicked a link\
Users from a specific city or device type
6. **Set Rules**\
Use conditions and filters to specify exactly who should be in this segment (you can use AND/OR logic).
7. **Click “Create Now”**\
Once your rules are set, hit “Create Now” to finalize.
8. **Segment is Ready!**\
Your new segment will now appear in the list.\
It updates dynamically as users meet (or stop meeting) the criteria.
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