# Counters

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Counters help you **measure the frequency or count of user actions** or events over time. Think of them as running totals or rolling windows that track how many times a user has done something—such as “Number of logins in the last 7 days” or “Videos watched this month.” These counts can be real-time, time-bound, or cumulative.

Counters are especially useful when you want to **set thresholds for actions** or trigger conditional workflows. For example, if a user has watched more than 5 videos in the last week, you can push them a “You’re on a roll!” message, or if someone has raised more than 3 support tickets in a day, you can alert your support team. With Questera’s counter system, you can personalize journeys based on not just actions—but their **volume and intensity**.