Questera AI
  • Getting Started
    • Welcome to Questera
      • Overview of Questera
      • How Does Questera Work
      • Why Choose Questera
      • Key Features & Benefits
  • Questera AI Platform
    • Data
      • Connect Data & Models
        • Data Ingestion
          • Snowflake
          • Amazon Redshift
          • Google BigQuery
          • Microsoft Azure
          • CSV
          • ESP (Email Service Provider)
          • CRM
        • Configure Models
          • Open AI
      • Dataset
        • Connecting an external data source
        • Uploading your own file
    • Campaigns
      • Channels Supported in Questera
        • UI Campaigns
        • Email Campaigns
        • SMS Campaigns
        • Push Notifications Campaigns
        • In-App Messages Campaigns
        • WhatsApp Campaigns
      • Omnichannel Campaigns
    • AI Agents
      • What are AI Agents?
      • Types of AI Agents
        • ELMA - Email Lifecycle Marketing Agent
        • GRETA - Growth Engineering Agent
        • SEGA - Intelligent Segmentation Agent
        • OMNIA - Omni-Channel Journey Creator Agent
        • GIA - Data Analysis & Graphical Interpretation Agent
        • SARA - Smart Ads Retargeting Agent
        • BECCA - Personalized Email Content Agent
        • LEXA - Language Optimization Agent
      • Create & Configure an Agents
        • Create your own marketing agents
        • Chat with Agents
    • Scores & Signals
      • How to Read User & Company Signals and Scores
    • Audience
      • How to work with Users List
      • Create and Manage Segments
    • AI Variants
    • Journeys
      • How to Create a Journey
      • AI Flows
    • Workflow
      • How to Create a Workflow in Questera
    • Track & Measurements
      • In-App Events
        • How to create and manage an in-App Event
      • Webhook & Alerts
        • How to create and manage Webhook & alters
      • User Attributes
        • How to create a user attribute
      • Feature Flags
        • How to add a feature flag
      • Counters
        • How to create and manage counter
    • Playground
      • Simulating User Interactions.
        • Test and Run Campaigns
    • Analytics & Reporting
      • Analytics
        • Overview of Analytics.
          • Dashboard Walkthrough
          • Add dashboard
          • Chat with data
    • Settings in Questera
  • Questera AI SDKs
    • SDK Component Categories
      • Onboarding
      • Engagement
      • User Assistance
      • Expansion
      • Miscellaneous
    • All Components
      • Onboarding
        • Onboarding Quiz
        • Login Component
      • Gamified Engagement
        • Rewards & Loyalty Component
        • Challenges
        • Leaderboard
        • Badges
        • Spin The Wheel
        • Scratch The Card
        • Gamified Quiz
        • Streaks
        • Dynamic Membership
      • Education
        • User Guides
        • Tooltips
        • AI Help Hub & Assistant
      • Popups
        • Special Offers
        • Upsells & Cross Sells
        • Product Recommendations
        • Celebrations
        • Alerts
      • AI Search
      • User Feedback
      • Surveys
      • Referrals
      • Banners
      • Pricing & Payments
      • Embedded Analytics
    • React SDK Components
      • Onboarding
        • Onboarding Component
        • Get Started Component
        • Tutorial/Quest List Component
        • Walk Through Component
      • Gamification
        • Challenges Component
        • DailyStreak Component
        • Leaderboard Component
        • GamifiedQuiz component
      • User Assistance
        • Feedback Workflow Component
        • Inline Feedback Component
        • Survey Component
        • Search Bar Component
        • Help Hub Component
        • CreditsPopup Component
      • Expansion
        • Referral Components
        • Cross-Selling Component
      • Miscellaneous
        • Confetti Component
        • Alert Component
        • Login Component
        • One to one Survey Component
        • Pricing & Payment Component
        • Badge Component
        • Toast Service
      • Survey
        • User Experience Feedback Survey
        • Feature Usage Survey
        • Customer Satisfaction Surveyy
        • Net Promoter Score
        • Onboarding Experience Survey
        • Customer Support Satisfaction Survey
      • Embedded Analytics
        • Line Chart
        • Scatter Chart
        • Combo Bar/Line
        • Stacked Bar Chart
        • Horizontal Bar Chart
        • Stepped Line Chart
        • Pie chart
        • Doughnut Chart
        • Multi Series Pie
        • Bubble Chart
        • Floating Bar Chart
    • React Native SDK Components
      • Onboarding
        • Embedded Onboarding ToolTip
        • Announcement Banners
        • Onboarding Component
        • Get Started Component
        • Quest List Component
      • Gamification
        • Challenges Component
        • Daily Streak Component
        • Leaderboard Component
        • Quiz component
      • User Assistance
        • HelpHub
        • Feedback Workflow Component
        • General Feedback Component
        • Inline Feedback Component
        • Credits Popup Component
      • Expansion
        • Cross-Selling
        • Share With friends
        • Referral
      • Miscellaneous
        • Spotlight Searc
        • Modal
        • Login Component
        • Membership Card
        • Badges
        • Pricing
        • Survey Form
        • Banner
        • Carousel
        • Tutorial
        • Daily Check-in Credit
    • No Code SDK Components
      • HelpHub
      • Feedback Workflow Component
    • Flutter SDK Components
      • Onboarding
        • Onboarding Quiz - Multi page Component
        • Onboarding Quiz - Single page Component
        • Get Started Component
        • Tutorial/Quest List Component
      • User Assistance
        • Feedback Workflow
        • Help Hub Component
        • Inline Feedback Component
        • Spotlight Search Component
        • Survey component
      • Gamification
        • Daily Streak Component
        • Leaderboard Component
        • Gamified Quiz Component
      • Expansion
        • Referral Component
        • Cross-Selling Component
      • General Components
        • Login Component
    • Rest APIs
      • Data Module
        • Data Object
      • Entity Module
        • Entity Object
      • User Module
        • User Object
      • Gamification
        • Badge Object
        • Web3 Module
          • Dynamic NFT Object
        • Skills Module
          • Skills Object
        • Levels Module
          • Levels Object
  • Integrations
    • Email
      • Mailchimp
      • Klaviyo
      • Mailmodo
      • Mailjet
      • Brevo (SendInBlue)
      • Constant Contact
      • Elastic Email
      • ApolloIo
      • Google OAuth
      • Instantly
      • Loops
      • AWS SES
      • SendGrid
      • Hubspot
      • Activecampaign
      • One Signal
      • Attio
    • Customer data platforms
      • Segment
      • Shopify
      • Salesforce
    • Workflow automation & ETLs
      • Zapier
    • Analytics & business intelligence
      • Mixpanel
      • Amplitude
      • Heap
      • Posthog
      • Snowflake
      • Google BigQuery
      • Clay
      • Outreach
      • Salesloft
      • Smartlead
    • Data ware house
      • Redshift
      • Microsoft Azure
    • Task management
      • Clickup
      • Jira
    • FAQ
  • recipes
    • Greta
      • SaaS Subscription
        • Activation
        • Conversion
        • Retention
      • SaaS Credit-Based
        • Activation
        • Conversion
        • Retention
        • Engagement
      • Ed-Tech
        • Activation
        • Conversion
        • Retention
        • Engagement
      • Gaming Apps
        • Activation
        • Conversion
        • Retention
        • Engagement
      • E-Commerce
        • Activation
        • Conversion
        • Retention
    • Elma
      • SaaS Subscription
        • Activation
        • Conversion
        • Retention
        • Engagement
      • SaaS Credit-Based
        • Activation
        • Conversion
        • Retention
        • Engagement
      • E-Commerce
        • Activation
        • Conversion
        • Retention
        • Engagement
  • GRETA
    • How to create your first project using Greta?
    • Playground
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  1. Getting Started
  2. Welcome to Questera

Overview of Questera

PreviousWelcome to QuesteraNextHow Does Questera Work

Last updated 4 days ago

In today’s competitive digital landscape, building great products is no longer enough. To grow and retain customers, businesses must deliver seamless, personalized, and intelligent experiences — at scale. Questera is built to meet this challenge. Questera is a comprehensive Intelligent Customer Engagement platform that empowers businesses to automate, personalize, and optimize every stage of the customer journey. By combining the strengths of AI-powered agents, over 100+ pre-built growth components, and advanced journey orchestration, Questera acts as the engine that fuels faster, smarter, and sustainable business growth.

It is designed for modern teams who want to move quickly — without the traditional bottlenecks of heavy development, fragmented tools, or manual interventions.

Questera’s core differentiated approach is its real-time, multi-agentic orchestration—autonomously coordinating multiple AI agents that continuously observe user behavior, predict intent signals, and execute hyper-personalized experiences without human intervention. Unlike static, rules-based systems, Questera uses goal-oriented reinforcement learning and contextual embedding-driven models, dynamically responding to user contexts and feedback, adapting continuously to optimize engagement and revenue.