How to Read User & Company Signals and Scores
Last updated
Last updated
1. Login to Questera
Begin by visiting the Questera platform and logging into your workspace with your account credentials.
2. Access the Dashboard
Once logged in, you’ll land on the main dashboard, where you can see a summary of your workspace and access all major modules via the left-hand navigation bar (Nav Bar).
3. Navigate to the “Audience” Section
On the Nav Bar, find and click on “Audience.” This will open a full-screen view showing an overview of all your users and companies using your product.
You’ll see a list of users with filters, search options, and tabs to help you explore audience data, including:
All users
Segments
Analytics
User behavior breakdowns
4. Select a Specific User
From the Audience list, scroll or search to find a user you want to know more about. Click on the user’s name or email ID to open their profile view.
5. Explore the User’s Profile
You will now land on the User page for the selected user.
Here’s what you’ll find:
AI-Generated Scores:
These are intelligent scores that help you understand a user’s intent and behavior. Common scores include:
Churn Risk Score – Likelihood of the user leaving your product.
Purchase Propensity – Probability of making a purchase or upgrade.
Engagement Score – How actively the user engages with your features.
Conversion Score – How likely they are to complete a goal.
Referral Score, Onboarding Score, and more.
Signals:
Real-time behavioral indicators, such as:
Session Count (Last 7 Days)
Email Open Rate
CTA Click Rate
Used Features Count
Pricing Page Visits
Cart Abandonment Amount
This helps you get a quick pulse on how recently and how deeply a user is engaging with your product.
6. Back to Audience → Companies
Return to the Audience view, look for an organization (company) listing. Questera automatically groups users into their respective organizations.
7. Click on a Company Name
Select the organization you want to analyze by clicking on its name (e.g., Amazon). This will open the Company Profile Page.
8. Explore the Company’s Profile
Inside the organization’s profile, you’ll see aggregated insights for that company:
AI-Generated Company Scores:
These scores reflect the overall health and potential of the company’s relationship with your product:
Engagement Health Score
Lifecycle Funnel Completion Score
Product Activation Score
Purchase Readiness Score
Trial Health Score
Company Signals:
These summarize behavioral patterns across users in that company:
Avg. Sessions per Active User
Feature Adoption Lag
Pricing Page Visit Rate
Trial Conversion Rate
Cart Abandonment Rate
This data helps you assess how a company is progressing and whether they are likely to churn, convert, or expand.
