Audience & segment

Understand your users. Target with precision. Drive real results.

Behind every great campaign is a deep understanding of who you're talking to. That’s why in Questera, Audiences and Segments are not just backend tools — they’re the foundation of every successful customer interaction.

Whether you’re welcoming a new user, nudging a cart abandoner, or re-engaging dormant subscribers, Questera gives you the power to group, filter, and understand your users in ways that are both incredibly smart and surprisingly easy.

Let’s break it down. What’s an Audience?

An Audience in Questera is a broad group of users — essentially your universe of potential campaign recipients. This could be everyone who signed up in the last 30 days, or only users on Android devices, or even people who have interacted with your app but never made a purchase. You define it. Questera tracks it. Once you define your audience, Questera keeps it updated in real-time. So even if a user’s behavior changes, your audience list adjusts automatically — no spreadsheets, no manual updates, just clean, intelligent targeting. What’s a Segment?

Segments are like specialized squads within your audience. While an Audience might include all new users in the past month, a Segment could focus on “new users who didn’t complete onboarding” or “users who opened 3+ emails but didn’t click.”Segments allow you to:

• Deliver more personalized campaigns

• Run targeted experiments or A/B tests

• Automate specific journeys

• Build remarketing or win-back groups

And the best part? They’re dynamic — just like your users. Segments evolve automatically as user behaviors change. No more re-uploading CSVs every week.