Engagement
Last updated
Last updated
Showcase New Arrivals and Exclusive Offers Effortlessly
Objective: Keep your customers excited about your brand by regularly showcasing new arrivals, seasonal collections, and exclusive deals. ELMA makes it easy to send timely, engaging emails to highlight these opportunities.
Solution: ELMA’s AI monitors customer behavior and preferences to curate personalized product recommendations. It sends visually appealing emails that drive customers back to your store.
Goals: Increase website visits, boost product discovery, and generate more sales from repeat customers.
Steps:
Login to ELMA: Visit and log in using Google or a new email ID. Verify the OTP if applicable.
Set Up Account: Enter your name, company name, marketing goal, email frequency, and company size. Provide your company URL and click submit.
Integrate with Data Sources: Navigate to the Integrations tab and connect ELMA to your relevant data sources. Here you can connect Elma to your product analytics tool or data warehouse like Mixpanel, Amplitude, Snowflake, etc. This will help Elma understand user events and user data of your website. ELMA will use this data to personalize the campaign
Import Data: Once integration is complete, click on Import Data to sync recent customer data. This helps ELMA analyze user behavior effectively.
Connect with data: You can connect with these data sources or even upload csv file
Enter value: Enter the requested data and hit submit
Connection successful: The data source is connected successfully
Import event: Importing event from the data, events are generated
Map events: Map events as required
Segments: Click next the segments will be created for the data given
Events and segments: We can see all the events and segments and edit them accordingly
Create an Engagement Campaign: Choose a new arrivals or promotional email template under Email Campaign. Chat with ELMA for additional customization if needed.
Personalize the Content: Highlight relevant new products, limited-time offers, or personalized recommendations.Chat with Elma to segregate the specific type of users. And send email only to them
Preview and Launch: Preview to ensure the design and message are aligned with your brand. Launch the campaign once ready.
Track Results: Monitor engagement metrics like click-through rates and sales in Analytics. ELMA will suggest further optimizations for better results.
