Scores & Signals
Last updated
Last updated
In Questera, Scores and Signals are your secret weapon for making smarter decisions based on real-time user and company behavior. Think of them as your platform's internal health monitor—one that gives you actionable insights into how users are engaging, where they are in your funnel, how close they are to converting, and what’s holding them back.
Signals are behavioral indicators derived from user interactions like how many sessions a user has had in the past week, whether they opened an email, or if they abandoned a cart. These signals aren’t just raw numbers, they’re intelligently derived metrics that help you understand why users act the way they do. By tracking signals over time, you can anticipate drop-offs, flag churn risk, and even nudge users towards conversion before it's too late.
For companies, signals provide organizational-level insights like Trial Conversion Rate, Cart Abandonment Rate, and Feature Adoption Lag—giving you a bird’s-eye view of how effectively your platform is being used across teams or client organizations.
Scores, on the other hand, are smart, AI-generated metrics that quantify a user's or a company’s relationship with your product. These can include:
Engagement Health Score – How actively a user or company is interacting with your product.
Lifecycle Funnel Completion Score – How far they've progressed in your defined journey.
Product Activation Score – Whether users have hit key milestones for realizing product value.
Trial Health or Purchase Readiness Score – How likely someone is to convert from a trial or make a purchase soon.
Unlike traditional analytics, these scores are designed to be predictive. They help you take proactive action rather than reacting after users churn.
By combining Signals (what users are doing) with Scores (how they're doing), you unlock the power of contextual decision-making. You can prioritize leads, re-engage cold users, and identify super-users—all without combing through spreadsheets. Whether you’re in marketing, product, or customer success, Scores and Signals help you work smarter, not harder.
