Signal

Signal is an intelligent system that allows you to define complex logic to detect high-intent or meaningful user patterns. A Signal is usually composed of one or more events and conditions that indicate a specific outcome or intent. For example, a signal might be “User is likely to churn” based on a combination of reduced activity, canceled subscription, and support tickets raised.

Once defined, these signals can be used to trigger personalized workflows, alerts, or follow-ups—without manual analysis. It’s like creating a smart detector inside your app that watches for important user behaviors and takes action in real-time. You can use signals to identify upsell opportunities, spot drop-off risks, or reward highly engaged users automatically.