Journeys
What is a Journey?
A Journey in Questera is an automated, personalized flow designed to guide users through a series of touchpoints across their lifecycle. It helps you communicate with your users at the right time, through the right channel, and based on their real-time behavior, traits, or segment.
Think of it as a visual flowchart where each block triggers a message, waits for a user action, or branches based on conditions — all automatically.
Use Cases for a Journey
Here are some powerful ways businesses use Journeys:
Onboarding
Welcome new users and show them how to get started.
Example: Send a welcome email, followed by a guide if they haven’t completed profile setup.
Retention
Re-engage users who’ve dropped off.
Example: Nudge users who haven’t logged in for 7 days with an offer or reminder.
Lifecycle Marketing
Target users based on where they are in their journey.
Example: Cart abandonment emails, upgrade prompts when free trial ends.
Transactional Communication
Automatically send messages like order confirmations or payment alerts.
Lead Nurturing
Educate potential customers with timed emails/SMS as they move through your funnel.
Feedback Collection
Ask for feedback after specific interactions (e.g., after 3 product uses).
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